Wax On: A Non-Surfer's Guide to Catching a Wave

During the depth of the recession, I did a webcast for our industry.  Recruiters from around the country listened to this training that was really 30% education and 70% encouragement (or maybe it was more like 80% if you buy into the whole "give 110%" thing).  My goal was to give my friends in the industry some practical tools to survive the worst downturn our industry had ever seen and at the same time convince them that better days were ahead.  The analogy I used was that of a wave building out in the ocean. My encouragement was to "wax your surfboards, kids, the wave is coming!  Paddle hard!"